i-4d: Smart, yet affordable PR campaign  

Examiner.com

2010

 

PR professionals share their New Year’s resolutions

Ragan's PR Daily

2011

 

“As for my PR work, here are my resolutions: Update my PR page, [as] I am more concerned with delivering results to my clients than doing my own PR, look for other clients that are interested in doing PR in Brazil and here in Silicon Valley, and not [eat] lunch at my desk while working.” - Karina Goldrajch, independent PR contractor, @i4dpr

" Having sat on both sides of the table, I advice my clients to be aware of the concepts of ‘perceived value.’ For instance, by hiring a boutique firm with veterans that have the industry expertise and contacts, these companies can achieve similar or even higher results with the fraction of the cost, she added. 

 

Before relocating to the United States, Goldrajch was hired by the Edelman Public Relations to run its International Communication bureau for Petrobras, the Brazilian Oil and Gas giant and its largest customer in that country." 

7 trips you should never book online

CNN.com

2010

 

"Karina Goldrajch, (...) says people should stay away from booking online if they've never done it before, and particularly if their next trip is a special event, like an anniversary or honeymoon (...).

 

But even if you've booked on the Web before, you should think twice before doing it again. 'If you think that the Web site looks fishy, or something looks too good, it probably is,' she says."

Odigo 2.01

Guia do Internauta

1998

 

Em sua equipe de trabalho, a NovaWiz conta com a preciosa ajuda de Karina Goldrajch, (...) que é responsável pela Assessoria de Comunicação da empresa e foi a pessoa que traduziu o Odigo para nosso idioma. Os brasileiros agradecem, Karina.

 

Pode-se dizer que Karina é a maior responsável pelo sucesso do Odigo no Brasil. Não é a toa que o país é um dos líderes em número de usuários, graças ao empenho da flamenguista (...) em divulgar o produto aqui na terra brasilis. 

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